Before we dive into this, let’s see why use videos.
Videos are great for spreading the word about your products and services. You can quickly and clearly send your marketing message to a wider audience using a explainer video.
But why use animated marketing videos?
Animated marketing videos give us much more flexibility than a conventional video shot with a camera, lights and real models. You can also create an animated video at a fraction of the cost of conventional video.
There is also a huge advantage in using animated marketing videos. The viewers easily accept the cartoon video without questioning the actions and movements in a cartoon video. Why? Because almost all of us are used to cartoons from our childhood; and we accept and enjoy cartoon videos. We also accept any action on cartoon video without question. We enjoy when a tiny mouse swallows a cheese many times bigger than itself. This is precisely one reason to use cartoon videos for your marketing needs. You can present your marketing message without the viewer questioning or being skeptical about it.
Now we’ll look at the basics involved in creating a great animated marketing video. We need to start with a marketing message, the script, the voiceover, the video production and finally post the video.
The message
First, you decide what message you want to send to your viewers. In other words, what should the viewer get when they finish watching the video?
the script
Once you identify the message, you must create the script to convey the message to the viewer. A script can make or break your video. So give it the utmost care.
voiceovers
Once the script is complete, you can do the voiceover. There are a number of professional voiceover services available today. You just need to search the net to locate one. Fiverr.com will be a good start. Once you select an artist, send them the script. Explain what tone and mood you expect from the voiceover.
Video production
Once your script and voiceover are ready, it’s time to look at video production.
Here are two options for producing your animated marketing video. Give it to a professional video or do it yourself. Most professionals use high-end programs like Adobe Premier and Adobe After Effects. Unless you are already familiar with these programs, it is best to leave them alone. It can take a long time to master to produce professional-quality video.
But you still have the option to create decent videos on your own. Today there are special programs for creating animated or whiteboard animation videos; Goanimate, Videoscribe, Powtoon are just a few. You still need to learn how to use this software, but it can be mastered much faster than Premier or After Effect.
video post
Once you complete your animated marketing video, it’s time to publish it. You can upload it to your own website, or you can upload it to a video hosting service like YouTube or Vimeo and embed it on your site. For most users, using YouTube or Vimeo will be a better option. There is nothing wrong with hosting the video on your site; but it will start to eat up your bandwidth and if many viewers watch your video, chances are you will run out of your bandwidth limit. But if you use YouTube or Vimeo, you don’t have these problems. Once you publish it to any of these video hosting services, you can embed the video on your site. You can also encourage your viewers to embed it on their site to get maximum views.