List building is a critical activity in internet marketing and network marketing that is done over the internet. Knowing how to build a list can mean the difference between success and failure in an online opportunity. This is especially true in network marketing, where you need to recruit quickly to offset the cost of advertising. While having a roster doesn’t necessarily guarantee recruits, it does increase your chances of getting off on the right foot at any opportunity.
In my own experience, when I started, I didn’t know how to build a list and if I see any ebooks or courses on list building, I avoid it. My brain simply did not want to understand the technical complexity of the process. In fact, I understood the importance of creating a list, but I didn’t have time to understand the technical aspect of doing it. As a result, I look for methods that don’t involve list creation. How wrong I was, because the lost money could have been used for list building training. There’s no getting around it and you either had to know that or be a statistic in the business.
Well, any internet marketing newbie will know that list building is not easy to understand. You need something of value to give away, an autoresponder with a capture page, and a website with this autoresponder built in. Okay, so you may need a domain name, and if you have an affiliate link, you’ll want to redirect the domain name to this affiliate site. Oh, what is a squeeze page anyway? I got lost in all of this. It was just technically intimidating. To be honest, I even read several books on the subject and still got lost.
Despite that I studied the process and got to know it. But building lists involves paying for autoresponders on a monthly basis. And if you’re not using free traffic generation methods, it will cost you money to drive traffic to the landing page. If you’re just giving something away to build a list, you still need to monetize leads with appropriate offers, which is another aspect of internet marketing to learn. Building a list itself doesn’t make any money until you monetize leads. In network marketing, this is crucial, as you may be on autoship on a monthly basis, so you’ll have to break even to make money.
List building is hard stuff and one of the most important things you can do to reduce your learning curve is to buy a system that has an autoresponder built in and doesn’t require you to design a capture page. This will give you time to learn the entire list building process while the system generates leads for you. You can avoid the technically intimidating stuff and focus on driving traffic. Make sure there are affiliate programs in the system that can generate retail income to offset membership costs. Simply put, you can’t avoid the list building process. It will make or break your online business.