If you’re like me, you don’t realize it.
But any advertiser using Google AdWords today, who doesn’t also use the free, integrated Google Analytics tab in their Google AdWords control panel, may also be at a legal disadvantage.
I’ll show you. Now go my way…
Right now, let me ask you this;
Which ad version in your best ad group is giving you the best conversion rate (CR)?
Not the CTR, but the conversion rate. In other words, which ad version is actually helping your bottom line, by getting a sale or signing up? If you can’t answer that simple question (and by one estimate, more than 75% of advertisers can’t), you have a “Google disability.”
You are shooting in the dark. You know the bullet has left the barrel, but you don’t know if it hits anything. Or what was the result. It’s like shooting blindfolded.
How can you win ANY battle like that? Now, here’s a fact or two…
In the cut-throat world of Google advertising, you simply can’t afford to be disabled. If others around you are using Google Analytics and you are not, sooner or later they are going to beat you to it. It’s just a matter of WHEN, not IF.
Google now gives you Analytics for nothing. It’s already a tab in your Google account. Last year, this feature cost more than $4,000.
Sophisticated and Easy
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Focus your marketing resources on campaigns and initiatives that generate ROI and improve your site to convert more visitors.
Integrated with AdWords
Google Analytics has capabilities that range from the smallest one-person operation to the enterprise level. Analytics also provides time-saving integration with AdWords. Google Analytics also tracks your non-AdWords online sales projects.
How does it work?
According to Google, you can find out how visitors interact with your website. You can also identify navigation bottlenecks that are preventing your prospects from completing their conversion goals.
You can also find out how profitable your keywords are across a wide variety of search engines and campaigns. You can identify where your best customers are coming from and which markets are most profitable for you. Google Analytics provides you with this through visually enhanced and easy to understand reports.
The choice is yours.
Convinced? There is no time to lose. Check out the Google Analytics tab in your Google AdWords control panel. And visit the free Analytics resource sites to discover why Google Analytics is so essential for today’s online businesses.
Please do it now. I would like to know that you are still going to be in the online business, around this time next year.