I recently read that Google Inc. is employing thousands of people to call local businesses. This means that they want to increase their income by targeting local businesses to sell advertising. You can promote your business using Google AdWords (pay-per-click advertising), Google Maps, and Google Places. The last 2 are free services. If you want to stay ahead of your competition, you must use various marketing tools to generate traffic. One of the most popular social marketing tools is Twitter.
What is Twitter?
It is free software that allows you to send 140 character messages (Tweets) to anyone with a Twitter account. Twitter users can send and receive tweets through the Twitter website, or use various applications such as smartphones, iPads, etc.
7 ways to promote your local business with Twitter
1. Post a Twitter graphic on your blog.
To create a list of Twitter followers, invite website visitors to Tweet on your blog posts by including a Twitter icon at the end of your content. You can also include a Twitter icon in all outgoing emails.
2. Tweet your articles
EzineArticles has an application that will automatically tweet your article after it has been published. Once this has been set up, you can forget about it.
3. Tweet your videos
Not all people consume content in the same way. Some prefer to watch and listen rather than read. YouTube allows you to tweet your videos automatically.
4. Find people in your niche
Twitter makes it easy to find people to interact with in your niche. Just type your main keyword in the Twitter search box and then hit the Tweet button. You should receive a list of potential partners to contact.
5. Follow the people who follow you
If a person has expressed an interest in following you, follow them. This quickly increases the number of followers and, if you constantly provide valuable advice, they will help to generate traffic to your website and to buy the products that you recommend.
6. Tweet frequently and consistently
Make a plan for how often you will send new Tweets to your followers. For example, send a new Tweet every morning and every night. It can be as simple as including the title and link of a recent article you wrote or a sentence about the latest news in your niche.
7. Responding to direct messages
You won’t build a community of followers if you don’t interact with them. Make sure to reply to people who send direct messages.
You constantly invite your followers to join your email autoresponder list so that you have control over your marketing messages and can follow up on them.