So, you’ve taken the classes and now you’ve become a real estate agent. However, you are already a real estate agent. Now that you are, or already are, a real estate agent, how do you become a famous real estate agent?
Before we get into the details of becoming famous, you need to sit down, put your feet up, and decide on your niche. Your niche will be the springboard from which you launch your campaign to become famous. Is the luxury market your thing, or maybe being a buyers agent is more your cup of tea? You need to decide where your strengths lie and then you can better focus your energy and hone your expertise.
Once you have defined your niche, you are ready to proceed with WHAT will make you famous in your niche.
It has been said of late that 80 percent of house hunting begins on the Internet. If you are going to become a famous real estate agent, you have to acquire knowledge of the Internet. Most of the major brokers today offer a website for their agents. It would be a good idea for you to seek training to make your website stand out from the rest.
Also, get a cheap web domain from one of the online providers like GoDaddy. You can give it some creative name that will make people find you and help them remember you when they need to get in touch with you.
Branding is the key to standing out from the rest. You must have a brand that makes people remember you. You’ll want to link your brand domain name to your website with your broker to direct people to your listings and information. Also, find ways to use your brand to make it something that sticks in people’s heads. Association is a common method humans use to retain memory. Associate your experience or name with something related to real estate that people will remember. You want your brand to stand out from the rest.
In addition to providing a web address for each agent, some brokers even provide training for their agents to learn how to set up their websites to be individual and stand out. You will want to attend training or hire someone to develop your website for you.
Either way, you’ll want to have your website up and running with eye-catching graphics and links that lead people to useful information. Be sure to insert a quality photo of yourself. Sales have been lost due to an amateurish image.
YouTube is a website where you can post videos you’ve created with useful real estate information. In addition to posting on your blog, some information you may want to consider showing on video is the rebate that first-time homeowners may receive due to the passage of the federal stimulus package. Information like that is considered very valuable and would be accessed many times if you provided a professional presentation of it.
You will need a blog on your website that provides useful information for potential owners, as well as allowing readers to comment on your website. Comments are sometimes quite helpful in finding out what your audience is really interested in. Provide links to useful and necessary information and provide a stellar aesthetic to create interest on your website. Along with the blog, make sure you create blog posts on a regular basis that are of high relevance to your audience. This will create interest and keep them coming back for more. Set up an RSS feed to allow readers to easily subscribe to your blog. If you don’t know what that is, the webmaster you hire can create it for you.
You’ll also want to consider signing up for various social networks, such as Active Rain, Twitter, Facebook, MySpace, Digg, LinkedIn, and others. Be sure to include your website link in your profile on every social networking site you become a member of, along with your brand name.
As you build an impressive website, you’ll want to figure out and decide how you’ll distribute your listings across the web. You want your customers to be wowed by your ability to expose their listings.
The last thing you want to deal with is a means of determining your return on investment (ROI). You need a good way to track your marketing and advertising spend so you know what your ROI is. Be sure to include a counter on your website that tracks unique visits to your site, along with some way to analyze the traffic your site receives to improve results.
Now that you’ve found your niche, become internet savvy, have your website up and running, and are experiencing some notoriety, be sure to keep track of how your customers found you. Ask them. Also, ask them if they have seen your website.
As you continue to aggressively promote yourself through electronic media, you will eventually become what you have always dreamed of: a famous real estate agent!