Guest blogging is a method adopted by bloggers to increase the visit of more audiences to their blogs. To do this, they write posts to publish on the blogs of other bloggers. As a blogger, you can write a post to be featured on another blogger’s blog. Alternatively, another blogger can write a post to appear on your blog.
Guest Blogging is a strategic initiative to gain an advantage by penetrating someone else’s domain. Therefore, it requires a lot of home work to carry out. Your post should make a two-way effort to benefit the host blog while also reaping the benefit for your own business.
In addition to strengthening your business relationship with an accomplished publisher, guest blogging can benefit you in any of the following ways:
- Being in content marketing, you may be well versed in your subject, but not have an independent identity as such. You are a nondescript when it comes to the content market, but guest blogging can make you familiar with your prospects along with some authority. You must send the maximum content in the shortest possible time.
- Adding more traffic to your site doesn’t necessarily attract more viewers because traffic can be purchased through pay-per-click or alternative means of advertising. But the traffic generated from a guest blog generates you a group of audience that is curious to know what you have to say. This creates an opportunity for you to develop them into a long-term business relationship.
- Guest blogging builds your publisher’s network by expanding your connectivity with successful publishers. If you establish a good relationship with your main blogger, you can be successful in getting a tweet or a link from them that will go a long way towards gaining an independent identity in the content market.
- Guest posting allows you to get a natural and relevant link by using the anchor text of your choice.
The following are the tips you may be interested in
- Before you submit your post to someone else’s blog, learn about the content and audience of that blog and their comment on the blog.
- Make a convincing approach to the other blogger regarding your credibility and strengths that the guest blogger’s audience would like to read what you write.
- Provide the latest stats about your blog regarding unique visitors per month backed by your Google, Alexa, and Technorati rankings.
- Instead of supporting the other blogger with undue pampering, present yourself with facts and figures in an honest and direct manner. Value for the other person’s time. Avoid providing bloom data about yourself.
- Make the other blogger realize that you are well versed in blogging activities and that your content will be unique and will not raise any copyright issues for you.
- Convince the other blogger that your content will be consistent and compelling by providing links to your blogs and writing samples online.