Ezine Advertising is, in my opinion, one of the most powerful ways to drive traffic to any website you choose and it is extremely profitable as many ads are free or cheap. However, for whatever reason, many internet marketers overlook its value and importance.
Basically, an Ezine can be defined as an “online magazine” or an “electronic magazine” and is an evolution of the conventional print magazines where companies advertise, often at considerable cost! An ezine publisher (such as a magazine) will charge different rates depending on where the ad is placed, for example; Top Sponsor Ads like the first page of a conventional magazine, Middle Ads like the central pages, etc. The difference is in cost, as all ezines are delivered in email format, so you save considerably on production, distribution, and marketing costs associated with traditional magazine advertising.
One of the best ads to place is undoubtedly a “Solo Ad”. The Ezine Directory defines this type of ad as follows: “A Solo Ad is displayed in an email that is sent to everyone on the ezine publishers’ mailing list and contains only your offer Since your offer is independent or “independent”, it gets a lot more response”.
The biggest benefit of ezine advertising for any online business is that it can drive real “targeted traffic” to your website. This is because the ezine is being sent to a “subscribed” requester base, ie the subscriber has “asked” to be sent information about the products or services they are marketing. This also takes care of any “spam” issues, when marketing your business.
It’s also worth remembering that many people struggle online because they don’t have a good “list” to market to. The great advantage of Ezine’s is that you are using the publisher’s list to market!
If you are considering using ezine advertising for your online business, I suggest you join the “Ezine Directory” owned by ezine guru Charlie Page. For a low one-time fee, you can purchase a lifetime membership to the Directory which gives you access to hundreds of Ezine Publishers listed by specific topics or areas they cover. There are many other benefits of membership, including simple and straightforward marketing advice, free advertising on Charlie’s own sites, article circulation through magazines, and much more.
As a successful Internet Mentor with YourNetBiz, I actively promote the benefit of Ezine Advertising with my group as a proven profitable means of driving quality, targeted traffic to any website, whether personal or affiliate. I would recommend that if anyone is having any trouble driving traffic to their website or has a small list, they consider an Ezine Advertising Program in their online marketing campaign.