You know all about the importance of building backlinks to your online marketing content. You know that social bookmarking sites are a great place to build them. You also know that Facebook is the largest and most popular social bookmarking site out there. You probably already use it and know how it works.
What are you waiting for? Go build backlinks on Facebook.
Are you uncomfortable with the idea of suddenly flooding your friends’ walls with your backlink building efforts? Well, it should. After all, how would you feel if your own wall was suddenly bombarded with commercial content that you didn’t ask for?
Welcome to the era of permission marketing where you must first ask and say please before sending commercial messages. Well, your content isn’t all advertising, at least it shouldn’t be. Much of this is quite useful, but not all of it may be relevant to your friends’ interests. The polite thing to do is to give them a choice in the matter.
There is an easy way to create backlinks on Facebook without annoying your friends. All you have to do is create a fan page for your online marketing efforts or dedicated to your online personality. Select the local business page option – you are the business owner. Follow Facebook’s instructions to set up the page and start posting your links.
Only people who “like” your page will see your links. If they decide they’ve had enough, they can “dislike” the page while remaining friends with it.
Should you invite your friends to like your fan page? That is completely up to you. Some of your friends may “like” your page to support you, some will be really into it, and most will ignore the invite. You have given them the opportunity to participate in your online marketing efforts and it is up to them to do so.
Once you’ve created your fan page, add a Facebook button to your website to give your visitors the opportunity to “Like” your fan page. They can become fans even if they are not your “friends”.