As a consumer you leave your footprints on all the platforms you use. And this is the data that helps marketers develop smart REACH to CONSUMERS.
With Machine Learning, a marketer can harness insights from big consumer data, can segment and develop personalized campaigns. With the detailed study of the data, a marketer can identify the buying patterns, the buying cycle, the buying area, the tastes of the customers. With this information you can target your ads to a group of consumers.
Suppose you want to buy a flat in your locality and you did a search on Google and you notice that when you log into your Facebook, Google+, WhatsApp, YahooMail and all other online platforms, you start receiving ads for local real estate projects. that fit your needs. . This is data science and marketing together.
For example, e-commerce websites use social data, purchase profile, web activity, and browsing history and interests to offer customers selected products that they are likely to purchase.
Your location, current and immediate interest, age group, income section can help the marketer identify suitable products to offer a consumer and connecting with the digital consumer with your potential interest can help the consumer and the brand.
Offline and online businesses are merging day by day. You can’t exist just by being offline and being online may bring initial profit but in the long run you are nowhere to be found.
Now it is important to have an online presence and become a name in people’s minds otherwise your business might encounter difficulties in the future.
Offline marketing: billboards, brochure distribution, door-to-door campaigns. It is effective but the COST is VERY HIGH. This does not mean that we should not trust offline marketing. Basically we need to make a HYBRID, Offline and Online marketing MIX to have the maximum impact on the customer’s mind. And you just need to continue, otherwise the memories will be erased very soon.
Online Marketing – It is impressive at a very LOW COST compared to offline.
Harness the power of data that exists today and use it digitally to reach your customers and market your products based on various possible parameters.
A marketer can develop an effective algorithm to process consumer data and identify possibilities and influence the outcome.
Brands and marketers to explore innovative ways to acquire and connect with customers to make their buying journey engaging and memorable. Organizations that continue to innovate to connect with customers are the ones that are likely to thrive in the digital world.
Could it be that we can help?
DigiSciFi is a company specializing in digital marketing, website development, data science approach to marketing to increase customer engagement.
Connect with us: We just might be able to change your marketing perspective entirely.
Director – DigiSciFi
A software company that provides solutions in digital marketing with data science intelligence, website development, software testing, performance engineering, and CRM consulting.
http://www.DigiSciFi.com