An ezine is an online publication that is sent to readers by email.
Ezine advertising is highly targeted, which means that you can instantly reach your specific audience with an appropriate ezine ad campaign. People who like to bake read baking ezines, people who are interested in health and fitness read health related ezines, people who want to make money online read business opportunities or marketing ezines on the Internet, etc.
The key to success with ezine advertising is matching your ezine content to your offering. This means that if an ezine has a sizeable readership, it doesn’t automatically mean that it will appeal to your target market. It may sound good that a certain ezine has tens of thousands of subscribers, but if you are trying to sell a product that has no relevance to those subscribers, you will waste your money.
It is much better to invest in an ad in a smaller, more targeted ezine, which will give you much more success and cost you much less.
People who read ezines do so simply because they requested it and therefore have a significant interest in the content of the ezine. This is why ezine advertising is a great niche marketing resource as it can reach people who are already interested in your product or service.
An additional effective factor about ezines is that they are sent by email. Email is the most powerful form of internet marketing. Also, ezine advertising is never classified as spam because the people who read ezines have opted for those publications. The only people who receive a particular ezine are the people who requested it.
The 3 popular types of ezine advertising.
Solo Ads
A solo ad is basically an email sent to the ezine’s subscriber list. When you buy an individual ad, your ad is the only message the reader sees, so the name “only” is created. While these ads are more expensive, a single ad is your best option for ezine advertising if you have proven ad copy and your website or landing page is performing well.
Sponsor Announcements
Sponsor announcements are in the middle or at the top of the ezine. Usually you won’t be the only sponsor ad on the page, so make sure your ad is unique to achieve the greatest possible effect. Sponsor ads are less expensive than individual ads.
When buying a sponsor ad, check precisely where the ad will be placed before purchasing.
Classified ads
A typical classified ad is a text ad, typically 3-5 lines long and organized with other ads in a specific section. Ezine classified advertising is like classified ads in local newspapers.
The Internet is the largest advertising medium ever produced, but because there are so many people online selling products and services, the market is crowded and very competitive.
So you need a competitive advantage for your online business and a way to advertise almost any product to almost any audience easily and inexpensively. Ezine advertising does this for you.