Despite what the vast majority of people think, having a logo is much more than an attempt to build a brand. A well-designed logo tells your customers that you care, it shows that you care about your website, the people who visit your website, and ultimately the service you provide.
The internet can be a dangerous place to do business, you can buy a product and not get what you paid for, you can try a new service and face problems with the person you hired, some people will just run away with your money, this is a fact, it happens . You never know who is in charge of the website you are visiting, is he a trustworthy person? Will you get what you expect? There are too many questions floating around, and these are the exact same questions that will float through your customers’ minds when they visit your website. The bottom line is that interaction with vendors and service providers is all about trust.
First of all, your prospects need to trust you, you need to build trust before you even try to sell people anything. Since the internet is a place where the law is constantly being broken, being a trusted source is the best possible scenario.
Now you ask me: “What does this have to do with having a logo?”. The answer is simple, people place extraordinary importance on things they can see. You must have heard that it takes less than 1 second for a person to judge a website when visiting it for the first time, and this is true! If your visitor doesn’t like your website at first, they won’t get another chance, they’ll hit the ‘x’ in the top right corner of the page and jump to your rivals website to see what you’re offering.
Did you know that when interviewing a person, it takes less than 15 seconds for the interviewer to decide if that person will get the job or not? This is science, you need 8 good impressions to get rid of a bad first impression. Which clearly shows us that there are no second chances, you only have one option, to capture the attention of your visitors instantly.
I have some questions for you:
1 – In case you were looking for a girlfriend or a boyfriend, would you try to get a handsome one or an ugly one?
2 – Would you rather be dead or blind?
3- Do people go to the GYM because they want to be healthier or because they want to look better?
Don’t be fooled, the image is everything, we all care about how we look and people do prefer to see pretty things, don’t risk your business by not building a visual identity, wake up and get a logo design.