I make almost all of my money online using audio, and I’m a big proponent of using audio on websites, whether for educational or sales purposes, because I’ve seen the huge jump in response and profit that results.
Not only do people get exposure to your message on a whole different level than using just text, but you also engage with people in a way you can’t get any other way.
In fact, sometimes when people listen to all the interviews I’ve done and talk to me on the phone, they tell me they feel like they’re talking to a “celebrity.” When in truth, I’m far from it.
That’s the kind of raw power that using audio on your site gives you.
With that being said though, there are times when having audio on your site won’t work. Or at least, depending on the audio to the extent that you use it won’t work.
For example, if you’re selling something where there just isn’t much to talk about. Like, for example, if you sell parts to electronic manufacturers or something like that.
It’s true that you can probably find some ways to get it talked about. But really, if someone is on your site because they want “part #138e7e8e” or something like that, they don’t want a pitch or listen to a 45 minute talk on the subject. They just want the paper.
In fact, in cases like that, trying to make everything better with audio, video, or a lengthy sales pitch can backfire.
So be careful how and what you use all the new technology for.
Video and audio are exciting media. But they can work against you in some cases if you’re not careful.