Perhaps one of the biggest challenges small business owners face is having and maintaining a website. What makes it even more difficult are the unlimited options available and the costs involved that can range from affordable prices to sky-high prices that you cannot fathom.
Professional web designers should aim to create a website that can drive more relevant traffic to the site, generate additional leads, and reduce problems that users may encounter while browsing web pages for whatever reason or need they may have.
Here are some tips you might want to keep in mind so your small business website can capture the interest of your viewers and, in turn, get the impact they want:
Clutter free
The small business website should be attractive but simple in design. Viewers can be overwhelmed if the website seems too complicated or includes a lot of information. A clean and simple design looks more professional. Viewers should always have a pleasant experience every time they visit a website.
Google should easily find the website.
Major search engines like Google will be able to easily index a small business website if it is free of clutter, has clear content, proper URLs, a sitemap, and uses relevant keywords. Also, a small business web design should have at least basic SEO. Therefore, it is vital to hire the services of a good CMS to create and maintain a website.
Mobile friendly
Ever since Google announced its first mobile index, it’s a must for small businesses to get responsive web design. This means that the website will adjust to the devices on which it is viewed. However, this does not necessarily make it mobile friendly. Small business owners need to ensure that visitors have a user-friendly experience on whatever device they use.
Incoming Leads
A small business website should be able to get as many incoming leads as possible. It is normal for people to search for products, compare them and their prices before making any purchase. This time must be used to obtain their email addresses. In this way, businesses will be able to send them information and will be able to assess when they are ready to buy. They should refrain from being too persistent so that potential customers don’t turn off.
Visible contact details
Some web design companies tend to overlook this, but they need to make sure that the contact details are easily visible. It is best to display information such as the email address and phone number in prominent places, such as the top and bottom of all pages. There should be a “Contact” page in the last part that contains the company’s contact numbers, physical address, email address, map with directions, as well as its opening hours.
professional brand
Small businesses should choose a website design company that creates a website that looks professional and is consistent with their brand. They should also make use of colors that stand out in your brand logo. They should stick to just one or two fonts, using them consistently throughout the website. They should choose graphics and images that blend well and enhance the website.