I’m going to let you in on a very dirty secret:
There is a question that experts are avoiding in ALL markets. Answer that question and you will corner the market, be adored forever and get more customers and sales.
If it was so easy, why aren’t other experts answering these questions?
It’s because they fear an informed audience. That is completely silly! But, we’re not going to tell them that. While your competitors are running scared, you’ll get more sales because you’ll follow the steps I outline in the article below. You’ll educate your target audience, get more website traffic, teach people how to buy from you, and increase your sales.
Now are you ready?
Step 1 – Find the questions that other experts in your industry are avoiding.
I can’t tell you what these questions are. It will vary from industry to industry. So how do you find these golden questions to answer?
* Go to Yahoo Answers and type your keyword. Examine the questions carefully and see which ones keep popping up. If people ask the same questions, that means people have the same questions. There is a need that is NOT being met.
* Go to the forums and see what your audience is discussing
* Survey your customers, clients and prospect list
Step 2 – Answer the questions in as many formats as possible
For each question create a blog entry. Do NOT date these blog posts; you’ll see why later. Once you create your blog post, expand it into an article. Then turn your article into a video, special report, podcast, and audio interview. You should also create online press releases. If you need help writing your articles and blog posts, I have templates that will help you write your articles in 30 minutes or less.
Step 3 – Answer the questions in as many places as possible
* You should submit your blog posts to as many RSS feeds as possible
* You must bookmark your blog posts using Digg, Technorati and De.li.cious
* You should submit your articles to all major websites, ezines, and article directories that accept article submissions.
* You must submit your videos to YouTube and Viddler. You can even think about investing in TrafficGeyser.com video submission service
* You must post links to your blog, articles and videos on Twitter, Facebook, MySpace and Linked In.
* You must post your articles on social marketing websites like Scribd and Squidoo
* You must submit your press releases through PR Web or Webwire. If you use Webwire.com, all you have to pay is $20. But I suggest comparing the two services and see which one fits your needs.
* Videos that teach people how to buy from you or how to use your product should be on your website.
* When people opt for your special reports, e-books, or other free offers, you need to have an autoresponder series that keeps people coming back to your blog or website. If you have a lot of blog posts answering your prospects’ top questions, all you have to do is create a summary for each blog post and send people to your blog every day. This way, each blog post will get the visibility it deserves. And, by not displaying the date, these posts become perennial.
Follow these steps and you’ll increase website traffic and more sales because you’ll be educating your prospects, answering their questions, and teaching them how to buy from you.