The benefits of electronic commerce allow the business to expand in the global market without spending much. Market segments are successfully narrowed down and it becomes easier to communicate with target customers all over the world. There are customers who are scattered all over the world and with the help of e-commerce, the supplier can reach them in a very short time. Travel expenses are saved and it becomes a profitable method to market and generate business on an international scale.
Since the Internet market is a very profitable delivery platform, it has the great advantage of being a single place where both sellers and consumers meet. The benefits of electronic commerce in this sense reduce the costs of generating, processing and distributing advertising and marketing in its printed form. Shipping costs are also saved and this helps the company to invest in other operational areas of the business.
The costs of promoting the product and service are reduced and the company only has to bear the shipping costs when transporting the goods to the preferred destination. There are many businesses that have seen a drastic increase in sales of their products and services after turning to e-commerce. The benefits of e-commerce for businesses are that it brings the business sales and profits that lead to increased revenue on a large scale.
From the customer’s perspective, buying products or services online through an online e-commerce store has many benefits or advantages. By shopping online, the consumer eliminates the need to physically go to the store and thus avoids traffic jams and saves gas. As the product descriptions and specifications are well established on the website, the consumer can make an informed decision before making the payment. In addition to that, consumers are always protected by the money back guarantee backed by the bank or payment gateway that ensures that the consumer gets their money back in case of dissatisfaction.
In conclusion, the benefits of electronic commerce give the business the opportunity to focus on a group of selective customers. The process helps the company to segment the market and sell the target product or service smoothly. This enables inexpensive customization of company services and products which in turn leads to profit and revenue generation for the business!