For generations, a core component of trying to market and sell your client’s home is holding an open house, in an attempt to generate interest and hopefully inspire and motivate potential and qualified buyers to seriously consider , your home, for your needs. However, if it were that simple and basic, one would simply keep these and their homes would receive multiple qualifying offers. The reality is that it is not that simple or basic, and these events should be viewed as a component of an overall sales and marketing program/plan. Some houses, and certain circumstances, are more suitable for an open house, while others may not be! With that in mind, this article will attempt to consider, review, examine, and briefly discuss some of the basics in order to get the most out of them, as part of an overall attempt to achieve the best price possible, in the shortest amount of time. , possible, period of time, with minimal discomfort/stress.
one. Objectively evaluate the property: Before proceeding, objectively consider and evaluate the target property, learn about the strengths and weaknesses, and how it compares to the competition! Why would you select a specific listing price? Will it provide positive results? Once you know the strengths and weaknesses, how will you accentuate the positive while effectively addressing areas of weakness? Is this house a candidate for staging, and how could I, by doing so, show the house, for a better response, etc?
two. Preparation for the open house: Smart agents take their clients for a ride, so they can see for themselves what curb appeal, etc., the house possesses! This will help convince the owner that certain basic steps could benefit the cause. Then walk through the main/front door and see what first impression a potential buyer might have. Are there obstructions or undesirable odors that could negatively affect the possibilities? Would it be useful to touch up, paint, etc.? How about the floors?
3. Should the house be staged?: What is the condition of existing furniture and fixtures, etc.? Is the home overcrowded and, if so, could staging reduce unattractive clutter, etc.?
Four. Open House Marketing: How will the event be promoted? In the past, advertising in newspapers was the only way, however, today, the most effective way is, on the Internet, by hosting the Open House, on the appropriate websites, such as Zillow, Trulia, MLS, etc. is important, but, at least for the first few held, marketing and advertising in local newspapers is often helpful. Also, contact like many other real estate agencies, and inform them, of the Broker Inspections, in order to generate more interest. The better you target your audience and attract the appropriate and qualified potential buyers, the better your results will usually be.
5. Event day: Clever agents arrive early, move owners away from the house, and quickly see what needs attention, such as making beds, putting away toys, emphasizing owners, putting away valuables, reducing personal photos, etc. . They post signs and use effective login technology. They keep track of everyone who attends, and they do so in a professional and timely manner.
6. Review the results with the owner: After the event, review the results with your client, especially participation, level of interest, etc.
Agents must make their clients understand, houses must be seen, sold, and the more effectively this is done, the happier they will be. Will you be a quality agent?