Are you looking for great ways to advertise your local business? We have some suggestions on how you can bring real business to your local business.
Offline Advertising Strategies –
Placing a colorful ad in an ad magazine supporting local businesses will keep your ad on the coffee table in many local homes, where the newspaper is thrown. You get more, because people keep the magazine so they can check out specific ads frequently.
Increase the ROI of your ad spend –
The more often your print ads are seen, the more likely your customers are to pick up the phone or stop by your store. Make sure that the ads you place in print documents are highly visible and actively displayed more than once. (Newspaper readers, read it and throw it away. Magazine readers pick it up again and again.)
Ad effectiveness –
From time to time, buy or place two ads in one post. Make one more visible than the other with great graphics and hit one with real copy, worded to remind your client that you are the best DEAL in town. See which one works best and make that ad more often.
Print Advertising Options –
The most powerful advertising graphics include images of business owners. By far the most effective print ads are those that include a photo of the business owner, the location, and an indication of what the business is about. Make sure your print ad includes words to grab the reader’s attention if the photos aren’t self-explanatory.
Elements of a successful print ad campaign –
There are several elements of a print ad campaign that you need to consider when setting up ads with a publisher. First of all, don’t count on instant results. You pay for the ad first, then you design the ad, and then a month or more later, the ad is printed and shared with customers who buy. Printing is not an instant gratification option. It takes time…
Beyond that, there are several parts of a print ad campaign that you should be aware of:
1 – Print ads take a while or launch quickly. Post your print ads so they can stay and be seen by more than one person. A successful print ad gets results more than once and stays for a week or two in the buyer’s home.
2 – Print ads must include address and phone number. You can’t click the link, so while including a link in a print ad is a good idea, you should also include your address and phone number.
3 – Colour. Do I have to repeat myself? COLOR matters. If you’re not printing this in black and white, which means contrast is important, then you need color. Be sure to capture as much color value as you can in your print ad. You need color to captivate the audience. use it
Advertise your local business in a local advertising magazine and see how far your ads can go.