By definition, music podcasting describes a technology platform that allows you to distribute your audio music files through the Really Simple Syndication (RSS) format. Since this technology has become very popular among the global young generation, it can provide you with an unrivaled opportunity to expose your music. So as an emerging artist, what are the benefits you get when you podcast your music? Learn here:
* Provides you with the opportunity to build a community: One of the vital steps in gaining recognition in the music industry is building a community. Podcasting your music and constantly communicating with your audience in your community can help you strengthen and expand your fan base in your community and beyond.
* Opportunity to get gigs: gigs are very important for any artist. Streaming music on podcasts is one of the proven ways to get entertainment venues to listen to your music and rate your music genre against their specific demographics. Therefore, podcasting is a vital marketing tool that will go a long way in finding more bookings for your music at nightclubs and other entertainment venues.
* Provides a powerful distribution channel – As mentioned above, without the backing of a reputable record label, it can be very difficult to get airplay on local radio stations. Music podcasting provides a very powerful distribution medium that can greatly increase your exposure as an artist.
* Provides a platform to sell your CDs – Podcasting music can also help you sell your music CDs. Sharing your sample audio files or individual songs freely as a podcast can also encourage your fans to purchase CDs containing your additional songs. This can significantly increase overall music sales and advertising.
* Promotional Opportunities – Podcast music is also known for its ability to provide cross-promotional opportunities. You can use podcasts to exchange promotional announcements with other artists who are of a similar music genre. This can significantly increase your fan base. Also, podcasting can be used as a stage to announce your new albums, songs, interviews, and other promotional information that you want to reach your fans.
* Engage your fans: By podcasting your music, you can attract more fans, especially if you can feature music samples in your podcasts. Your loyal listeners will share the music samples with their closest collaborators. Consequently, the popularity of your music will increase.
Simply put, music podcasts provide a very versatile opportunity for music artists. With this unique technology, you don’t have to run after a record label to get your music noticed or bother with opportunities to play at a local nightclub to grow your fan base. Podcasting your music provides you with a convenient distribution channel.