What is keyword research?
Online marketing requires an understanding of the product people are interested in, just like offline marketing. The product researched and tracked by writers, editors, and bloggers is content. Keyword research is a building block for providing compelling content that is favored by search engines. Keyword search suggestion tools look at parameters like keyword density and keyword popularity to provide results. Without using words and phrases that people search for, blogs and websites lose tons of traffic.
Keyword research is not only valuable for authors and publishers. It is, in essence, a study of what interests people. A keyword analysis can reveal what jargon, phrases, and language people are using when referring to specific products or ideas, which can guide conversations, marketing campaigns, and developments.
Use of SEO and keyword analysis software
Evaluating the best method to monetize your blog traffic and optimize posts requires keyword research tools. Keyword research tools have different strengths, while the end results may be similar, the methods used to get to the data are different. Those small differences can have a big impact on revenue and traffic over the life of the blog or article marketing series.
Keyword research services can be used if you need short-term access to a tool to create a highly targeted pay-per-click campaign, or need permanent access to high-level details about a niche. Wordze has a monthly plan and a helpful set of tools and tutorials. Keyword Discovery is complex enough to plan a PPC campaign with accurate traffic results. If you have to manage a group of projects that require high-level details with continuous access, Wordtracker can provide you with the best set of keyword tools.
There are many free, subscription, or paid SEO services available, so choose the one that’s right for you. The most recognizable are:
- market samurai
- keyword discovery
- word tracker
- Word Ze
- Google keyword tool
- google wonder wheel
- SpyFu
- seo search engine
- Overture Keyword Selector
- Keyword Spy
- Digital Point Keyword Suggestion Tool
- NicheBOT
Using tools that help you understand how to select the right keywords will greatly speed up the learning curve of trying to build a good foundation for understanding and using keywords effectively. Using the right keywords and understanding how to derive your keywords for your target market will be critical to your success online and will allow you to truly understand how to be an effective marketer.