This article is for website and blog owners looking for tips and advice on how to help promote their website and get it noticed. This article doesn’t cover every aspect of how to promote your website, however it does give you some good starting points on which to build your online presence. Follow these simple and easy tips:
Delighted.
Not just content, but high-quality content is now what is needed to help improve your search engine optimization (SEO). Without good content, your website could go unnoticed. Unique, high-quality content tops the list of the most effective ways to improve your online presence; lead generation, increased traffic and search engine rankings. It’s also one of the hardest aspects to get right!
connections.
Submitting your website to other high-ranking sites and blogs will help you earn back links to your website. Google and other search engines measure and rank your website based on the importance and quality of other websites that link to you. Care should be taken where these links are placed and you should ensure that you are not associated with spam directories or link farms, these types of sites can have a detrimental effect on your rankings.
Social media.
Social media has become increasingly important and is a great way to promote your business. Choose the platforms that work best for you. You don’t have to use all the social media tools; however, to protect your brand, it is advisable to secure your domain name in as many domains as possible.
Join Google+.
Google+ could be classified in the same section as social media, but since it’s a Google tool, I feel like it needs to have its own section. Many companies have been slow to join Google+, but these companies are missing a trick, don’t miss it. If Google is here to stay, then so is Google+! By using Google+ and adding authorship to your site, your image and Google+ details will appear in search results, making your listing stand out from your competitors.
Photos and videos.
The use of images is a powerful tool and should not be overlooked. Make sure that all images you upload to your website and blog are of a good size and of high quality. Powerful images are essential to grab the reader’s attention. Informational videos are also an available tool and can drive traffic to your website, more and more videos are showing up in organic listings for keyword searches. You can also link your Google+ account to your YouTube channel.