Local SEO tips to keep in mind
Make sure you have a physical, brick and mortar address in your target city.
It’s important to make sure you include a physical address in the location you want to optimize for. Also, this particular address where your property is located must be in, or very close to, the location or area you are targeting.
Make proper use of Google My Business.
Google has given GMB more importance; this means that any business information you include here is reflected on Google Maps and
Search. Customers’ job to find you becomes much easier this way, no matter if they use a tablet, PC or smartphone.
When creating or further developing your Google my Business location for local SEO, make sure of the following:
– Use complete, accurate, consistent and relevant information when completing the Google My Business account;
– To list a GMB location that you can check;
– To use the town and city you want to rank in the title of the landing page;
– That your product or products are in accordance with the main categories of GMB, and that they follow a broader search group.
Make sure the name, address, and phone number (or NAP) on your site match the NAP on GMB.
In addition to your physical address, the NAP must be identical to your actual business name and must be consistent wherever it appears online.
Actually, it’s best to use an exact template for your NAP anywhere you use these details, be it on your site, GMB, other websites, or directory listings.
Make sure you have a map of your location included on your website.
In addition to adding contact information to your website, it is essential to include an actual map on your website, so viewers can see your exact position. The code to include a map to your facility can be added to the contact page of your website.
Also, having some of the following information on your website, specifically on your contacts page, will be very useful:
Opening and closing hours of your store;
Directions to your facility from prominent landmarks;
Phone call links to call mobile phones directly;
Social media links, but also sharing options.
Starting from the next step, you should have knowledge about SEO. If not, get some SEO training.
Be sure to create a new web page for each business location
If your business has multiple branches, make sure each branch has a separate web page that is properly optimized for its specific location.
Use quotes correctly
It is very important for local SEO to get citations in major international, regional and local directories. Citations can help build authority and integrity for your site and, more importantly, drive useful traffic to your page(s).
Also, if you don’t have a website (which is a must nowadays), local listings give you more visibility.
If you are considering quotes, make sure that:
You have consistent appointments;
You are using quotes from trusted and respected websites;
Find ways to get your business mentioned in various articles or blog posts in local newspapers;
You have many location- and industry-relevant domains that cite your business in a positive light.