Adidas was founded by Adolf “Adi” Dassler, in 1948. It is based in Herzogenaurach, Germany. It is a German sportswear manufacturer and parent company of the Adidas Group consisting of Rockport, the Reebok Sportswear Company and the Golf Company (including Ashworth).
In addition to sports shoes, the company also manufactures other products such as t-shirts, glasses, bags, watches and other sports items. After Nike (American company), Adidas is the second largest sportswear manufacturer. The company is the largest sportswear manufacturer in Europe.
The company’s footwear and apparel designs feature three parallel bars, and the same design is integrated into the current official Adidas logo. The “Three Stripes” were purchased in 1951 from the Finnish sports company Karhu Sports. The first soft, lightweight, low-cut soccer boot with nylon screw-in studs was designed by the company in 1954. This shoe was specially designed for the German World Cup championship team that year. Wilma Rudolph suffered from polio as a child; her in 1960 she wore Adidas short distance cleats and won 3 gold medals at the Olympics. In 1972, the company designed extremely soft and lightweight football boots for Franz Beckenbauer. This shoe was designed for the European Championship.
The company designed long-distance cleats for Haile Gebrselassie (gold medal winner in the 10,000 meters) in 1996. In 2000, the company developed revolutionary products based on the concept of energy management for 6 sports; cycling, swimming, fencing, track and field, wrestling, and weightlifting. Ian Thorpe (17-year-old national hero) became the star of the Sydney Olympics by setting 4 world records and winning 3 gold medals, he wore the Adidas full body swimsuit.
The company strives to be the world leader in the sporting goods industry through sports brands based on a passion for the athletic lifestyle and sports. The Adidas group has been part of the sports world for more than 80 years. The company has delivered state-of-the-art sports shoes, accessories and clothing. The products offered by this group are available in almost every country in the world. The company’s strength is simple; continuous strengthening of its products and brands to improve financial performance and its energetic position. Adidas is one of the biggest players in making comfortable, soft and lightweight athletic footwear, apparel and accessories.
Deductible cost:
- Single Unit – $109,634
- Required floor area – 1,000 – 1,500 square feet
- The training program for the franchisee is carried out by the franchisor.
- The franchisor assists franchisees in site selection
- Advertising / Marketing – Sales promotion and advertising will be carried out mutually
Of course, when looking to start a business, it’s important, particularly considering today’s market, that you look for specific ways to reduce, minimize, or reduce overhead and risk. Any business is going to have risks, but it is important to have a full understanding of the amount of investment, the initial cost and the “Return on Investment”.
Most people are not aware that 80% of ALL franchise efforts fail within the first two to five years, leaving huge debts in the offing for years to come.
Despite this review of the Adidas franchise, one way and in my opinion the best way to reduce your overhead, startup and investment costs is to take advantage of the new era of entrepreneurship and start a business from the comfort of your own home. . Opportunities have arisen in the online market that are creating millionaires every day.
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