Before the arrival of online marketing, lead generation was an exclusive practice in the B2B field. This is no longer the case, but attracting potential business customers is still much more challenging than “hooking” consumers. The good news is that you can use a variety of powerful techniques to convert decision makers into your online leads. Look at them.
1. Offer specialized content for free.
Successful managers want to stay current and learn new things. That’s why an effective way to generate high-quality B2B leads is to offer content that is of great value to these people. It’s best if it’s in the form of a series or newsletter, as this will help keep their interest longer and solidify your position as a trusted provider. Get the timing right, as you don’t want professionals waiting too long to get the information they need. If you decide to use a newsletter, you must ensure that it will provide genuine news without delay.
2. Create a more attractive and informative “About Us” web page.
Even in the digital age, personal contact remains one of the fundamentals of doing business. When two companies make contact online, managers naturally want to get to know each other as well as possible. This is where the “About Us” page comes in. It represents your entire company and everything it stands for.
Explain who you are, what you do and how you do it clearly and directly. There is no room for exaggeration here. Make sure you have a brief introduction to the key people on your team that your B2B prospects will communicate with in the future. This will give managers the confidence they need to choose you.
3. Be active on LinkedIn and use it for research.
Create a profile for your company and another for yourself following the best practices of LinkedIn. Check out competitor profiles and make yours stand out to attract more B2B leads. Write posts that are helpful to your prospects and showcase your expertise. Only join communities that your potential customers are interested in and actively participate in them. Additionally, remember that this social network can give you valuable information about your prospects. Use it to find potential customers and to collect valuable demographics and other details.
4. Consider having a subscription form on every page.
This will make it simple, easy and quick for your prospects to sign up. Also, it doesn’t cause inconvenience like pop-up forms. Remember to follow best practices when creating the form. Make it stand out and keep it short. Consider offering something special. Make the CTA button direct and colorful.
5. Use a well-designed email signature.
Email marketing is a powerful tool for B2B lead generation and the easiest way to improve your efforts is to make sure your contact details appear below the content. It is best to include your name, company name, phone number, website and IM details. Choose the instant messenger that is most popular with your prospects. Test the signature with different email platforms to make sure it displays correctly.