Twitter is one of the most used social networks among many others; but unfortunately it is also one of the most misused. These missteps, when not heeded, can do you and your business more harm than good. Perhaps the biggest mistake entrepreneurs make is posting updates to their company’s social media site even though they have a misplaced mindset.
While many people have had the practice of posting on Twitter while bitter, talk about celebrity breakups being made known through the tweets these celebrities make; it is not appropriate to adapt such a practice when it comes to your company’s Twitter page.
Here are some Twitter do’s and don’ts that can help you post updates for your company’s Twitter page:
Whose…
1… mindlessly tweeting complaints, criticisms, and protests with customers, or even business competitors. Twitter is a public forum, so broadcasting such negative posts would be highly unprofessional.
2…associate private messages with your company’s marketing messages. Remember, this is not your personal twitter account; use your personal twitter account for personal exchange of messages with your friends and acquaintances.
3…schedule posting of similar content updates across various networks.
4… post about political diatribes. When something on the daily TV news bothers you, avoid airing your negative political views through your twitter page.
5… put too much emphasis on your company’s products. While you’re marketing your business through Twitter, highlighting what your business sells on Twitter head-on is a big no-no.
6… ignore the comments and greetings of your followers. When your followers comment or tag you on a specific link, it’s always professional and appropriate to give feedback.
7… leave your twitter account empty. Always provide regular updates for your followers.
Do…
1… take the time to engage in conversations with followers instead of just posting marketing updates for your business.
2… consider tweeting appropriate sentiments, links and images about your business that really spark interest among your twitter followers.
3…change your approach to the right means to avoid irritating other Twitter users.
4… think carefully before posting content that may be remembered by search engines.
5…Engage in political discussions that are relevant to your business with your supporters
6…create separate twitter accounts for your personal friends and business connections.
7…Provide new content regularly to your Twitter followers.