The right pay per click marketing plan will maximize ROI and create immediate cash flow, adding massive benefits to your business. Regardless of whether you are a new business or an established internet business, it really pays to build a strong campaign. Therefore, to increase your chances of success, it is imperative that all business owners learn what works and what doesn’t. Below are 5 surefire signs that your PPC advertising plan isn’t working.
1. You have no goal
If you don’t have a comprehensive plan in place, you’re simply not getting the most out of your clicks. First, calculate your marketing budget, and then set some basic goals, such as your target number of sales generated per click, your costs per conversion, and the minimum number of AdWords conversions you want to achieve. Once your goals are set, your options are to do it yourself or outsource to professionals who can take you from the goal-setting stage to developing a comprehensive strategy to ensure you’re getting the highest return possible.
2. You chose keywords at random
Simply put, PPC advertising requires laser-focused keyword research to be effective. Keyword research is done first in the initial planning stage, but a competent advertising company can continue research during cross-optimization to produce even higher conversion rates. Keywords can really make or break your campaign.
3. Your copy is blank
If your ad is less than attractive, you missed the point entirely. Your ad is your business card. You want it to bring in quality leads whenever possible. Strong calls to action are one way to ensure a compelling ad. An agency that understands your goal can detail product descriptions and site placement to better increase click-through rates.
4. Your landing page is hostile
Your landing page must provide the best user experience. Your landing page should present simple, focused content that matches the message you put in your ad. High bounce rates can most often be attributed to poor landing page design or unmet expectations. If your landing page mirrors your ad and offers easy navigation and call-to-action buttons that are sure to meet or exceed customer expectations, you’re in the game.
5. You show negative keywords
A rookie mistake, but some PPC ad campaigns fail because ads show for negative keywords, those words you’re not interested in ranking for and don’t match your landing pages. Obviously this can be a costly mistake in the long run.
Keep in mind that this type of marketing requires ongoing optimization, so it’s not just a “set it and forget it” approach.