Globalization, bilateral trade agreements and the opening of business corridors have brought the world a click away. But if you think that having a website with content in English will open the doors to the expanding international market, think again.
Did you know that while 55% of websites offer only content in English, approximately 70% of the world does not speak English and more than 50% of Google searches are not in English?
That languages do not become a barrier in the growth of your business. The use of professional and competent translation services can pave the way for interaction with other countries. Whether you are exporting, importing, setting up industries, or exchanging technology, translation into popular languages makes good business sense.
Portuguese, Language of choice:
Portuguese is spoken by nearly 209 million people, making it the sixth most widely spoken language in the world. It is an official language of the European Union and the most widely spoken language in South America. According to a report by the British Council, Portuguese has been identified as the “most important language for the future of the United Kingdom”. If you’re looking to take your business to countries like Portugal, Brazil, and African nations like Mozambique and Angola, consider translating your content into Portuguese.
Brazil is a flourishing economy. With low inflation rates and rising incomes, Brazil has become a viable investment option. In recent years, about 25 million of the Brazilian population have become ‘middle class’ by crossing the poverty lines. As the purchasing power of Brazilians increases, it becomes the sixth largest economy in the world and advances at a fast pace to attract more members. Internet shopping has reached an all-time high, so now is the best time to use Portuguese translation services to better describe and advertise your e-commerce products.
Brazil has great business potential. Brazilians are a tolerant society and are open to the use of foreign products. Brazil exports various types of raw materials and is also a supplier of food and different minerals. New alliances can be seen in the area of crude oil, coffee beans, iron ore, meat products, corn, etc.
Portugal is a member of the European Union and, with its support, is reaping economic benefits. This makes it an expanding market for new products, especially in the petrochemical industry. The European Commission’s ATLANTIS project will turn Portugal into a ‘Motorway of the Sea’ through the development of several ports. In addition, the people of Portugal are technologically competent, which makes it easy to set up industries in the country.
In Brazil, only around 5% of the population speaks English. To take advantage of this emerging market, an efficient and competent translation of the material into Portuguese is required. This localization methodology should be used in the translation to make it appear more attractive to the Portuguese population.