What is digital marketing and its need?
To connect a product with the right customers, numerous digital techniques are used. Because this is a time when the modern customer is most likely to be online and grab their attention, it is imperative that the product is marketed online as well. The techniques involved in doing so, together, result in a broader term known as DIGITAL MARKETING.
Without wasting much time, let’s talk about what techniques we are. talking and how exactly they work.
SEO – Search Engine Optimization
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in the unpaid results of a search engine.”
In simpler terms, speaking of online business, there is a website that sells products / services, a customer looking for the same, and a platform that connects the two of them. This platform is the search engine (which is Google in most cases). SEO is a process that includes optimizing the seller’s website according to search engine guidelines so that the search engine prefers it when the customer tries to explore it using a keyword.
Also, SEO could be divided into two categories;
- SEO on page – This results in many changes to the website, namely meta tags, meta descriptions, keyword insertion, content optimization, website loading speed, minimized content, and much more.
- Off-page SEO – Off-page SEO is all about link building. No. That is the biggest misconception about Off Page SEO. Link building is an important part, but social bookmarking and social media marketing also play a crucial role in building authority.
SEM – Search Engine Marketing
There are so many search engines that offer advertising platforms for search engine marketing. Google AdWords is the most popular of all, Yahoo Search Ads and Bing Ads also belong to the same category. Keywords and Bidding Strategy are the two main concepts that define the success of an SEM campaign.
SMM-Marketing in social networks
Unlike SEM, SMM does not essentially require the use of advertising platforms. However, they are part of SMM, it can also be done by using social media websites to share promotional content designed in a way that users feel the need to share it or visit the websites to which they are linked.
In other words, it could be known as informational marketing. It is a process in which a brand or company creates informative content for its readers without driving sales, but quickly prompts them to be encouraged to opt for better things in life. (Maybe to buy you)
That was a bit of information available from the huge world of Digital Marketing. Use some or all of them to witness excessive gradation of your online business. If you are still having trouble and are willing to get professional help for your next digital marketing campaigns, always consult a leader and acquaintance. SEO company to witness the magic happening.