Step one is to find keywords / focus phrases for your business, otherwise it will not rank for anything relevant to you and thus this means it will drive the wrong traffic to your website.

Second step is still relevant in the search engine. Write content that is modern and interesting for users to read. Stay up-to-date with the latest trends and find your business niche.

Step three you are building links between websites. Create high-ranking Google page links via web directories, blogs, or social media. Websites like Yell, scoot, and Yelp are great places to start.

Step oven is putting all your keywords on your website (but not spamming). Google wants to see that your focus keyword is on your website, so it shows its relevance to this search phrase. Also remember to put your H tags around these keywords as titles (h1, h2, h3 …)

Step 5 is linked again. Add links to your focus keywords to link to more relevant content that you want to rank for in search. Create a blog on a topic like ‘Search Engine Optimization’ and then link back to the landing pages you want people to see more of on your website.

Step 6 you are adjusting the meta tag so that your descriptions relate to your page. A meta description shows a short text about that business. So if your page is about SEO, make sure the search engine can clearly see what your page is about / what it might include before clicking on it.

Step 7 you are optimizing your social media pages to flow properly to your website. Keep your social networks as relevant as your website, so users can find and be interested in both. Post relevant content every day and this might even include some of your blogging.

Step 8 is to keep building links. As we already know, the links are important, but it is not something unique, it is good to do it every week or even a few every month. Why? because Google wants to see that your website is still growing and linking to relevant sources that may interest your future customers.

That’s it for the basics of SEO. There are many more areas you can target, but if you’re just starting out, theses are just a few of the things you can focus on for now.

If you’re looking for more SEO tips or guidance, read my Isle of Wight SEO blog for more details.

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