Today many men and women love to fish and love to take their children fishing. It is a relaxing sport that can be a lot of fun. Then Monday comes and we have to sell again, and we just don’t have the same excitement that we had while fishing. So this month, I want to show you how selling and fishing are so similar. This way you will enjoy fishing on the weekend and love to sell during the week. Let me know if I hooked the fish on this one.
In fishing it is very important to find the right place to fish, a place that has fish that you can catch. This would be the first step of success. In sales, finding the right place to fish is finding a place that has prospects that you can meet, prospects that match what you are looking for, prospects that you can catch. So whether it’s fishing or selling, you have to find the right place to do it.
In fishing, if I know the best places to fish and I don’t fish there, but instead go to the easiest places to get to, the closest places, or the places I like to hang out the most, I don’t catch the fish that I could. . . The same goes for sales, if I know the best places to prospect and still don’t go there, I choose to go to the places that are easiest to get to, the places closest to me or the places where my friends and I . I like to hang out, so I never sell all that I could.
The second point in fishing is that you have to have the right bait, many times you have to have more than one type of bait to fish. Something that the fish will bite. If you don’t have the right bait, they won’t bite and you won’t catch any fish. Then you’ll go home with just a fish story that got away about.
Just as in fishing you need the right bait, in sales you must also have the right bait, that is, the right product. You have to have something that people have to have, or something that they want. Something they will buy. Otherwise you’ll also go home with the story of the one who got away, a fish story I think.
In fishing if I know what the best bait to use is, but I don’t want to spend the money on it, or it’s inconvenient to get to where they sell it, or I don’t like that bait and it’s not fun or easy or simple or clean to work with. , so I don’t catch the fish that I could.
In sales, if I know what to do, the materials I need to have, if I get a cheap business card, or print my own brochures, or don’t spend the money to belong to the right groups, then I will never get the business that I could.
The third thing in fishing that you must have is the correct technique; you have to know how to throw, play fishing, hook the fish. You may have the right spot and the right bait, but your inability to fish will still send you home empty-handed. Likewise, in sales you also have to have the right technique, you have to know how to build relationships, create opportunities and build proposals. Many times in sales we also know the right place, we have the right product, but we are not very good at selling it, so we talk about the one that got away.
In fishing if I don’t listen and learn and practice the things that teach me about being a great fisherman. How to play with the fish, how to hook them, how to roll them up, and then I don’t get any fish. The same applies to sales, if I don’t listen and learn how to do my job better, read, educate myself, watch and learn from others, then I won’t learn to be a great salesperson.
Finally, in fishing you have to know how to put the fish, how to keep it hooked and how to roll the fish and put it in the cooler. In sales, the final ingredient you have is knowing how to attract the customer, keep them hooked and close the deal, “show me the money.”
If I can’t successfully roll the fish, it doesn’t matter if I know the right places, if I use the right bait or if I have the best equipment, or if I play with the fish, if the fish doesn’t end up in my net, then I’m not successful.
It is no different in sales, I can be the best in networking, the one with the most attractive business cards and materials, the one who knows how to meet people and get all the information, the one who knows how to put the best proposal in the world. together, if I don’t close and get a check, I’m not successful.
So if you want to be the best in sales, then you must:
1. Find the best places to meet the right people.
2. Have the right product / service available
3. Know how to present your product
4. Close the deal.
Can you be cool without doing these 4 processes? No, you can be good, but to be great you have to do all four. Just like to be a great fisherman, you have to do all four.
When I go fishing, I always envision catching one big fish and catching many.
When I go fishing, I always think I’m going to catch those fish.
When I go fishing, I have prepared
I have selected the correct place
I have secured the proper baits
I have the right equipment
I have read and practiced
I am going fishing.
When I go to sell, I always envision closing a great deal and closing a lot of deals.
When I go to sell, I think I’m going to close the deal.
When I go out to sell I have prepared
I have selected the correct place
I have the right product / service and technique
I have read and practiced and I have become great
I’m going to close the deal
So the next time you’re selling and things aren’t going your way, take a moment and relate what you’re doing to fishing and you can take the biggest one home with you.