On the brain of most struggling network marketers in their businesses is how do I do network marketing on the internet? Some of you may even have lost a prospect to someone you found online who is doing network marketing on the internet.
In this article, I’m going to break down a simple strategy to give you a better understanding of how Internet network marketing works and how to take advantage of the Internet with your current business.
How does internet network marketing work?
First of all, you need to realize that the basics and fundamentals of internet network marketing are essentially the same as traditional offline marketing. It boils down to 3 basic steps.
Step 1 is to create a list of people who are open to what you have to offer.
Step 2 is where you build a relationship with that list through a semi-automated email marketing follow-up process.
Step 3 is to market to that list.
So, let’s start with building a list, who are best known in the industry as leads. Leads are built differently online than offline. When you go online, there are millions of other people, websites and companies shouting that their products and concepts are the best.
Internet network marketing is not promoting your business
Generally, people who start network marketing on the internet go online and continue to do the same thing they did offline, which is introduce family, friends, and anyone who might tarnish a mirror. You know what I’m talking about if you’ve been on Facebook and accepted a friend request and then your wall is filled with join my company or this product is great or something.
To be effective online requires a different strategy altogether and you have to stand out from all the noise that is going on to be successful. So how do we do this? Simple, while everyone else is essentially saying the same thing, you come from a position where you provide value to everyone. No launches, no sales, just giving value.
Internet Network Marketing: Build Your List
It can deliver value in many ways and it would take writing several articles and risking carpal tunnel to explain it in detail. But you can use several separate strategies to build your list. Strategies like video marketing, article marketing, Facebook marketing, social media and many more.
Internet Network Marketing: Building Relationships
Next, in our internet network marketing business, you need to build a relationship with the people on your list. This is the same concept that has been used for years with traditional network marketing before the Internet. People join people they know, like, and trust. So you need to build that foundation of trust with people to join you in your internet marketing business. You also have to mean it, it’s okay. You can’t say you care about that person’s success when you really don’t.
You can do this in different ways and they all work with internet network marketing. You can start an email autoresponder with a full set of emails that are sent every day with a message asking them to see what training you’ve done. When they go there, they watch a video of you and they see the value that you can provide them.
You can also actively build relationships on social sites like Facebook and MySpace. If you love connecting, chatting with people, and you have the time, then you can have fun doing that. You can also combine various methods to build a relationship with your potential customers.
Internet Network Marketing: Solutions to Problems
Once the relationship has been built or at the end of the process, you can market different affiliate products to help them with whatever problems they have in their business. Maybe they want to learn how to set up a blog, make videos, or set up PPC campaigns. You can help them with that through affiliate products.
Finally, now that you have provided so much value to their lives and opened doors they didn’t even know existed until you graced them with your presence, at this point they will be more open to joining you at your opportunity. And if they don’t, you’ve just built a strong relationship with someone of similar views and interests, which could develop into a more mutually beneficial relationship over time.