Unique content is essential to the well-being and popularity of any blog. Google sends traffic to websites it deems authorized, and today that doesn’t include websites that have duplicate content.
Content is still king
Not only is he the king of content, he is the queen and all the pawns as well, and he works together to make a wonderful and enchanting kingdom. Okay, seriously … all types of content that you put on your blog, or someone else’s as a guest, needs to be considered unique by search engines for Google to care about them.
Understand what Google’s job is
Google’s job is not to send you traffic. Google’s only job is to deliver relevant content to its audience. They don’t want to send them to the same article, spun in multiple ways until it looks and reads wrong. Your job is to send your audience the correct information. When you get the hang of it, you’ll soon understand that your job is to provide your audience with unique and relevant content so that Google can do its job.
Focus on the variety of formats
There are many forms of content, such as videos, articles, blogs, images, etc. Focus on providing a variety of this type of content so that you can repurpose your content without making duplicate or threaded blog posts.
Quality and relevance matter too
When focusing on unique content, remember that quality and relevance are important too. When you focus on those things, the singularity is built almost automatically.
Deliver value
Google wants every web page it sends its audience to be valuable, if not very valuable. If you can focus on delivering high value to your audience, you’ll be much more likely to win favor with Google.
Provide your unique perspective
Don’t worry if you want to tell the same story someone else is telling. That’s not the problem. You simply need to add your unique perspective. For example, if you buy DIY home repair PLR, add your own images and your own keywords and examples.
Create yours and pay some
Getting enough content in these circumstances can seem like a difficult task. However, you can combine the content you’ve created with the content you’ve purchased, such as PLR or ghostwritten content, to create something entirely new.
Creating unique content doesn’t have to be difficult, but it’s very important, not just because you want search engines to recognize you as authoritative, but also because you want your website visitors to find value in your work.