Writing seems like hard work. And it becomes even more difficult when you enforce smart keyword integration without disrupting the flow and ensuring no spam is sent based on Google updates. Yes, we are talking about SEO content writing here.
Articles on SEO have different word limits. From 90 words to over 5000 words, you can easily find descriptions, articles, blogs, white papers, case studies, web pages, and more on the web. Of all the SEO content types mentioned above, the hardest to create is great content. Content that extends the 5000 word threshold. But such insightful articles, when cleverly written, can help you master the SERPs.
In this article, we are going to talk about how to write such articles with total dexterity.
First, because?
You must be thinking that in this age where everything is short and fast, who goes for long and boring? Good deal. People of this generation may be a fan of the flash, but they are hungry for knowledge. So when the TG (target group) is ready to read the information, most of the business targets are sorted by default. A few more reasons are listed below:
· Best ranking: The longer the better. This has been proven on occasion and often through multiple studies. A serIQ study conducted in 2012 showed that search engines returned content that crossed 2,000 words at the top. Another recent study by Backlinko and HubSpot showed that shorter pieces of content were outnumbered by longer ones. If we put the studies aside and take into account their personal experiences, I would also have found that for any keyword that is in high competition, the search engines always come back with a long and highly informative article.
Tip: Do not limit. Just provide complete information regardless of word count.
· Best exchange: Longer content pieces tend to be shared more and this fact is proven by the data collected by BuzzSumo.
Tip: You also know the importance of sharing. So don’t stray from long items.
· High relevance: When it comes to factors that Google considers when ranking a website, the list includes content quality, page engagement, backlinks, etc. But only few people know that the relevance of a topic also plays an important role in impressing Google. After the Hummingbird update, Google has a better idea of whether a search is a question or a topic. For example, “Thor actor’s real name” is a question and does not need to be returned with detailed information about Chris Hemsworth. But on the other hand, a question like “tips on writing of website content“It requires a lengthy piece of information, as it is a topic. According to MarketMuse research, it was concluded that in-depth content is considered relevant to the topic and is therefore ranked higher compared to shorter content for multiple keywords.
Tip: Choose a topic and your keywords wisely.
· Easier conversion: Conversion in this case involves capturing leads. One of the best tricks that attract potential customers is content updates, which are video tutorials or downloadable PDF files. These updates can only be offered with long posts, as short posts will not have enough information.
Tip: It is quite simple; GREAT CONTENT is the key to your own content marketing strategy.
Second, how?
Since you now know that bigger is better, let us explain how to create great content.
Aside from a lot of research, here are a few things that can definitely help.
· Step 1: choose the best keywords: Since great content takes time and money, we recommend targeting keywords only where your ROI is highest. Therefore, your focus should be on broad and medium keywords or those that strike the balance between competition, traffic, and business goals. To do that, you will have to consider these 3 things:
or Search volume: It is important because it has a direct effect on the number of real customers you can get. In addition, it is also useful to establish a standard traffic volume that will produce a high return on investment within a specific time frame. The AdWords Keyword Planner can be of great help when you want to find your search volume.
or Competition strength: The success of your great content is also highly dependent on the quality of your competitors’ content. The reason some keywords are easy to rank for is simply because your competitors’ content isn’t up to the mark or the domain isn’t strong enough. In such a scenario, you should start by analyzing the first 10 results for your specific keywords. You can take the help of any SEO tool to get the statistics. It is quite difficult to beat the top 3, but it can be achieved if your content is correct. Apart from this objective analysis, you can collect some samples of the articles written by your competitors and compare them with yours. You need to make sure your content is well-formatted, detailed, image-oriented, has a strong title, and is optimized for SEO.
or Business objectives: In the end, it becomes extremely essential to ensure that the content leads to the fulfillment of business objectives. This can happen if you discover the journey of your prospects and the keywords they enter. Consequently, you will be able to set the business objectives of the selected keywords. Here are the different types of keywords that customers are using at different levels in their journey:
or Decision level: If you are looking for conversion, try to target your keywords with buy, buy, buy, discount, coupon code, offer, etc. When a customer uses these keywords, it implies that they are at the decision level and look for discounts before buying. Another set of decision-level keywords has review, comparison, v / s, and so on. These customers know the solutions and just want to confirm that they are choosing the right option. They can be easily converted if the ad copy is convincing. The problem with these types of keywords is that their search volume is quite low and it becomes difficult to create extensive content using them.
or Consideration level: The keywords used at that level have the desired balance between search volume and business goals. These include words like affordable, cheap, better, superior, etc. These customers have high conversion chances when these words are used with a specific product, service, or category.
or Conscience level: Keywords at this level have a high search volume, but a low level of achievement of business objectives. These will include words like what, how, why, etc. For companies that have a strong sales funnel, these keywords are great targets for creating great content. If you plan to capture leads or you are selling something big, you should target those keywords as they have a lower completion and your ranking becomes easier.
By following this step, you can get the cream of the crop of keywords that will be the best for creating extensive content. The second step is to select the correct format to facilitate content creation.
· Step 2: choose the best format: Once you’ve focused on your keyword, you’ll need to choose the correct format in which you want your content. You can have it in the form of a list, infographic, guide, tips and tricks, or a think tank. Lists are easier to write and are also recommended because they allow you to integrate multiple keywords and focus on them as well. In a list, you can use a different keyword as a subtitle. Another advantage of choosing the list form is that the flow and structure of the article is maintained.
· Step 3: choose a scheme: After selecting the format, the next step is to create a quality assurance scheme. Here’s how you can do it.
o Define the broad sections
o Divide into subsections
o Expand subsection
o Hyperlink to data / research sources, if any
o Add examples
The last two points are quite important as they raise the value of the content.
Step 4: hire professional writers: The last step would be to hire professional SEO content writers. Let’s face it, no matter how interested you are on the web to learn tips and tricks, you cannot match the experience that writers have. You should leave the work to the professionals to get the best result.