When we have something to offer specific people, our target market, we need to find out where we can find them online. In this article I will help you find your ideal marketing using forums.
There is an online forum for almost every topic these days. People are increasingly interested in connecting with like-minded people and this is good news for online marketers.
It means that there are specific places online that you can visit and find a large proportion of your target audience, all in one place!
Forums are great for marketing purposes, for networking, and also for generating product ideas.
This is how you would search for your particular ideal prospects using forums.
1. Google search
Do a Google search for your particular topic of interest. Use common keywords that describe your niche and then add the word forum at the end.
eg keyword forum
two. Better forums
You will probably find quite a few forums, but not all of them will be right for you. Some may be old and no longer active. Others may only get paid on forums and others may not allow you to advertise in any way.
Open at least 20 forums in your browser and look at the results.
For each forum, scroll down to the bottom of the page and see if there are active members and how many.
If there are none or very few, don’t bother with that forum, you won’t get enough exposure.
Now that you only have active forums, the next thing to check is if you can add a signature to your profile.
A signature if it is a sentence or 2 that you have at the end of any post you add to the forum. Look to see if people are using signatures and if there is a link in the signature that is clickable. If so, you should be able to do the same by joining the forum.
You may have to post a certain number of times before your signature is visible.
Use your signature to send people to your site.
Now participate in the forums you have chosen. Remember that forums are places people go for help, so don’t use them to promote your business, that’s what your signature is for.
The more you get involved, the more people will see your signature and visit your site.