Even if you have a physical store, having a small business website is extremely important. There are many people who search for things online and then go out into town and shop locally for what they found. I understand that you have a limited budget and little time to spare, but that is why you should consider WordPress as a software option to run your website.
WordPress is an easy to learn and modify content management system that is open source and continually updated. Open source software is free and generally supported by a fanatical community of users. These users not only make updates to the code, but constantly create plugins and themes that are either free or very low-cost, making modifying WordPress extremely easy.
Adding new content to your WordPress website is a breeze. With the click of a link in your admin section, you have started creating a new post or page. I would recommend using your posts to write about new products in stock and temporary sales, and I would use the pages to post about more permanent deals and coupons.
If you don’t have a mailing list, WordPress can take care of that too. You can offer your customers a place to subscribe to your blog’s RSS feed via email via Feedburner and then every time you post, your readers will get your post straight to their inbox, keeping you in the forefront of their minds. This isn’t the best option for maintaining an email list for your clients, but it’s free with WordPress, and it can be quite effective.
I hope you have already realized that starting your small business website with WordPress is simple and easy on your budget.