When we were young, many of us were taught

label. These lessons taught us the basic components of

conduct a telephone conversation – courtesy,

attention, respect and common courtesy.

Unfortunately, it seems that these lessons have been forgotten.

by many of today’s companies. For many, the philosophy

seems to say that it is easier to give up these practices and,

choose to deal with customer service instead

later consequences. It seems the true cost for the final result

it has no consequence. Why in a time of always?

increased competition at home and abroad, coupled with the

aware of the high expectations of customers, does anyone

be willing to overlook and underestimate this most basic

customer service skill?

Common sense

Common sense and logic are not so common. common sense

says that strong phone skills cannot be taken for granted and

It shows our customers that we value them and their business.

Here are some common phone errors and

sense solutions to keep your business on track. even if you

have been guilty of making some or all of these blunders,

take charge now and reshape your approach to create a

customer-centric organization.

* No callback

I am referring to calls from a co-worker, business partner,

salesperson, or someone with whom you have a position

business relationship. The reasons why people choose not

returning a call may include the following:

– “I don’t have any new information to share.”

– “I’m waiting for so-and-so to call me back or answer my e-

E-mail.”

– “I have no need for this service at this time.” (Even though I

may in the future).

– “I’m not the person you need to talk to.”

– “I haven’t made a decision yet.”

Unfortunately, when you realize that you were negligent and

overdue for a callback, panic and embarrassment set in and

you feel it’s easier to duck, dodge and dance instead of

to make the call. This only aggravates the problem and

it does not relieve your discomfort.

The solution is to pick up the phone. start by apologizing

for not returning the call. Don’t make excuses like, “I was

busy.” Instead, be honest and direct, which takes a lot of time

way to build and maintain strong business relationships

and your reputation. Then proceed to settle the business.

by hand. In the future, start with the positive intention of

answer calls in a timely manner. If you don’t have any

news or there is no change in circumstances, let the caller

to know. Let him know when you plan to call back, or

provide a future date when the caller can reach you, and

be sure to pick up the phone.

* Unwelcome voicemail

Imagine you call a company the day after Labor Day and hear

the following message, “Thank you for calling ABC

Company. She has reached Jane Doe’s desk. I will be

out of the office for business from July 3 to July 15.

Please leave a message.” What does this outdated message mean?

really say about you to your customers? On the one hand, it says that I am

too busy to change a voicemail, so maybe I’m too

busy to meet and service your business needs. Remember,

your message represents you in your absence. make sure everything

messages are timely and reflect a professional image. If he

the customer needs immediate assistance, be sure to indicate to whom

they can contact, along with a phone number.

Another voicemail mixer is allowing a mailbox to fill up for

capacity so that the mailbox does not accept more messages. me

I know people who do this on purpose just to not

receive more calls, which translates in your mind to not

have more work. This is very unprofessional and

unacceptable practice. Check your voicemail periodically

throughout the working day. Save messages when

necessary. If you expect that you will not be available for a

extended period of time, indicate when you expect to check

messages and callbacks. If you find your mailbox often

fills up faster than you can keep up, consider having a

operator accepts your calls.

* Lack of preparation

Have you ever had a phone call and said, “I need such and

that’s the number.” You offer the information at the top of your

head only for the caller to cut him off and say, “Wait

one minute. Let me get something to write with.” Why

People call for specific information and yet are not prepared to

download information? The caller has now wasted

his time and yours. Every phone always needs

Have three items by your side: a pen, paper, and a mirror. (Watch

the next item of why you need the mirror).

* without mirror

What you see is what the customer receives. keeping a mirror

next to your phone allows you to see what your customers are listening to.

A warm smile can be heard over the phone. If a call has

come at a bad time, better let the caller leave a

message than to risk taking your frustrations out on the caller.

* Hang up before the customer

When you hang up the phone before the customer does,

you run the risk that the client hears comments that are not for

your ears. “That Jim is such an idiot. How dare he try to

haggle over the price after three months of negotiations! oh heh

Jim. I didn’t realize you were still on the line.” Oops, how

embarrassing! I have personally heard some very interesting

and embarrassing conversations started before hanging up,

and I can assure you that I took my business elsewhere because

of that

* The noisy crash

You’ve heard the crackle before: a page is sent through the

public address system and at the end of the message you

hear what sounds like a shot put thrown at the olympic

games. When the phone is offline, it sounds as if the

the earpiece was thrown into the middle of the room. a better and

the quietest solution is to click the hook release or shift button

first and then put the earphone in place.

* Phone Tag

A great game of phone tag is not only a waste of time, it can also be

downright frustrating. Reduce the number of “tags”

and leave a message telling callers specifically when

can be contacted or when you will be out of the office (so that

then don’t call). Believe it or not, some people call

purpose when you’re away – now why would they ever want

To do that?

* speak fast

I’m a former New Yorker and I don’t usually have a problem

understand the fastest speaker. However, I have had

people I’ve never met leave me a message with a phone

number that is spoken as fast as an auctioneer. Decelerate!

Leave a message assuming the other person doesn’t know

how to write your name or you already know your number. HAS

the correct message includes your name and number listed twice

– once at the beginning of the message and once at the same

final. This way, if I can’t understand or want to confirm the

information, I can do it without replaying the message

and again Make sure you speak slowly and clearly. Whose

be shy about spelling out any information for clarity.

* Choose not to invest in a headset

Juggling a pen, paper, and phone, while writing on a

keyboard with the phone cradled in the hollow of his rigid

shoulder and neck pain, it’s just not productive. Facilitate your

pain and invest in a quality headset and make life easier.

You’ll find you can locate information, type, or just listen

easily. While you’re at it, pick an extra one for your

cell phone too.

* Misuse of the loudspeaker

Using a loudspeaker is helpful when dialing, waiting

hold and conference calls. There are times, however, when

it is misused and abused. Examples of this are when private

the information is shouted into the speaker box so loud that

everyone within a mile radius can hear or have a

telephone conversation without informing the caller that

others are in the room. Never assume the caller is not

mind being on speaker. Ask permission first. Also,

always tell callers before they say a word someone

(if applicable, who) is present in the room with you to give you

fair warning.

Telephone errors are overlooked and all too common.

Starting today, go back to basics. identify and correct

phone mistakes and you will shine as a world class professional

customer service provider.

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